It all started on a speedboat going to Phuket when some strong winds blew our sunglasses into the ocean. Yup, the ocean took $900 dollars worth of shades. Anecdote: listen to your captain.
In our quest to find new affordable shades, we discovered that most sunglasses brands are overpriced, have limited boring styles, limited color availability, and most of them have non polarized lenses.
Bummed out, we headed back to our hotel, had our "aha" moment and decided to create our sunglasses brand (Easier said than done).